Brand
Guidelines
Logo
The logo is a custom hand drawn lettering. No other elements must be placed closer to the logo than the squared height of the wordmark. This is to ensure that the logo has maximum presence and authority.
To ensure proper legibility we recommend the following:
– Minimum size: 52 mm wide.
– The logo must maintain a 20 mm safe area from the edge of the page.
Digital
– Minimum size: 150 pixels wide.
– The logo must maintain a 50-pixel safe area from the edge.
Symbol
To ensure proper legibility we recommend the following:
– Maximum size: 100 mm wide.
– Minimum size: 30 mm wide.
– The logo must maintain a 20 mm safe area from the edge of the page.
Digital
– Maximum size: 377 pixels wide.
– Minimum size: 113 pixels wide.
– The logo must maintain a 50-pixel safe area from the edge.
Tagline
This is a flexible tagline. The tagline can be resized or repositioned in various design formats without losing readability or prominence. The tagline could be placed together with the logo or in the main communication and in marketing campaigns.
Typography
Adobe Caslon regular and italic & Proxima Nova.
Text about typography: to be written
Adobe Caslon Regular & Italic
In the wild landscapes
of Lofoten, Nusfjord
offers a refuge of warmth
and hospitality.
The heart and soul of
Nusfjord, where our chefs
prepare delicious meals with
local and seasonal produce.
Our cosy Cabins
Proxima Nova Regular
EST 1846
IN A SECLUDED VALLEY
STRETCHING TOWARD THE SEA,
THE HERITAGE OF OUR HISTORIC FISHING
VILLAGE BLENDS WITH EVERY DESIRE
OF MODERN ADVENTURES
THE HEART AND SOUL OF
NUSFJORD, WHERE OUR CHEFS
PREPARE DELICIOUS MEALS
WITH LOCAL AND SEASONAL
PRODUCE.
LOFOTEN — NORWAY
Colours
Colours are inspired by the nature and feeling of Nusfjord. Woody green for logo, symbol and all text and the different shades of pastels for the backgrounds.
Woody green
CMYK: 0.0.43.77
R58 G58 B33
#3A3A21
Cosy green
CMYK: 20.16.24.0
R204 G 201 B189
#CEC9BD
Sky blue
CMYK: 12.7.6.0
R221 G225 B229
#DDE2E5
Sunrise pink
CMYK: 4.21.20.0
R240 G205 B192
#F0CCC0
Warm beige
CMYK: 6.12.22.0
R237 G 220 B197
#EDDCC5